james

CoverGirl is now the first accessible makeup brand to embrace gender equality by announcing makeup artist and social media phenomenon James Charles as its ambassador. The line already has international popstar Katy Perry on its team and now CoverGirl counts on James to spread a groundbreaking message that anyone can be fearlessly express themselves. According toContinue reading

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Another incredible M.A.C. collaboration is on its way! Actress Taraji P. Henson is M.A.C. Cosmetics’ newest collaborator and six products will be released next month. Taraji’s powerful persona will be translated into what it seems to be like a line of gorgeous basics including a wildcard beige matte lipstick, mascara, liquid liner and pressed powders for highlitingContinue reading

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kyshadow

Kylie Jenner’s beauty empire keeps on growing and growing. A few weeks ago we announced that her company Kylie Cosmetic’s already scored an actual store in Los Angeles and some products besides de famous lip kits and glosses would probably drop soon. So yesterday when Kylie released a little sneak peak with a drawing ofContinue reading

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kylie

If you’re one of those who wait anxiously for Kylie to announce the Lip Kit dates and stay virtually in line to buy it like Willy Wonka’s Golden ticket you’re gonna love this news. Followers of King Kylie on Snapchat and Instagram have already seen some sneak peaks of what will soon become her LipContinue reading

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viva

With her new album trending on the music charts and undeniable signature style Ariana Grande keeps making sure that 2016 is and will continue to be a terrific year for her career. Of course M.A.C. Cosmetics has a great eye for young talents and just announced two new products of their recent Viva Glam line alongside the pop singer. VivaContinue reading

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riri

Rihanna’s been known as the most marketable celebrity in the business and the LVMH Group is definitely aware of it. Today Kendo – a division of the LVMH group – announced that the company just signed a $10 million deal with the singer in order to launch a beauty line called Fenty Beauty by RihannaContinue reading

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songlaura

Since we are already past the “bloggers era”, influencers are now trending everywhere, and becoming highest selling names in the business. Today, worldly famous beauty brand Laura Mercier announced that social media it girl Aimee Song is their newest brand amabassador. On a recent Instagram post, the cosmetics brand couldn’t hold back its excitement considering theContinue reading

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